Weekend Reading For Financial Planners (Sept 24-25)

Weekend Reading For Financial Planners (Sept 24-25)

Enjoy the current installment of “Weekend Reading For Financial Planners” – this week’s edition kicks off with the news that the SEC has issued a risk alert putting advisors on notice that examiners will be conducting a number of reviews to evaluate how firms are complying with the Commission’s new marketing rule, which it will begin to enforce starting November 4. While the new rule allows financial advisors to proactively use testimonials (from clients), endorsements (from non-clients), and highlight their own ratings on various third-party websites, the SEC’s warning suggests that advisory firms will want to take care to abide by the compliance requirements linked to the new rule.

Also in industry news this week:

  • How advisors can serve clients of the millennial generation who have seen their income and wealth grow as they have gotten older
  • A survey shows that more RIAs are outsourcing investment management, and that those who do are largely happy with the decision

From there, we have several articles on insurance and investment planning:

  • Why the chair of the Senate Finance Committee has taken an interest in the private placement life insurance market
  • A new designation is available for advisors looking to serve clients with nonqualified deferred compensation plans
  • How DPL Financial Partners’ growth is a sign of advisor interest in fee-based annuities

We also have a number of articles on advisor marketing:

  • The latest trends in advisor marketing, from the continued dominance of client referrals to the return of in-person gatherings
  • How advisors can pull off an event that can increase client loyalty and attract new prospects
  • Why some firms are thinking twice about taking advantage of the SEC’s new marketing rule right away

We wrap up with three final articles, all about business ownership:

  • Why business owners with strong technical skills limit their profitability by spending too much time working in their business rather than on it
  • The advantages and disadvantages of ‘renting’ versus ‘owning’ your career
  • Why focus and intense curiosity are common traits among some of the most successful business leaders

Enjoy the ‘light’ reading!

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