Welcome back to the 232nd episode of the Financial Advisor Success Podcast!
My guest on today’s podcast is Jamie Bosse. Jamie is a financial planner at Aspyre Wealth Partners, an RIA in Overland Park, Kansas that manages just under $500m in assets for 275 families.
What’s unique about Jamie, though, is how she’s been able to balance her own responsibilities within a firm that serves affluent clients, with writing a series of children’s books on personal finance and a soon-to-be-published “grown-up” book addressing many of the money issues that young parents face, as she crafts her own personal brand as the “Money Boss Mom”.
In this episode, we talk in depth about how Jamie found that creating content for Aspyre that spoke about financial decisions and issues she was making as a parent resonated with (and began to attract) a younger client base, how a “teachable moment” with her son was the inspiration for her first children’s book, “Milton Brings Home The Bacon”, the mechanics of the publishing process that Jamie had to navigate to bring that book to life, and how Jamie has found that the value of being a published author isn’t in book sales per se, but rather the goodwill that having a book brings to herself as a planner, as well as to the firm she works for, which benefits from the additional reach that Jamie’s brand can bring.
We also talk about how Aspyre charges both an AUM fee as well as a separate financial planning fee for their more ‘traditional’ clients (and how they think about the value they bring to the table when the all-in fee can approach 150 basis points), Jamie’s role in expanding the service model of Aspyre to serve next-generation clients that Jamie has been able to help attract to the firm, the subscription fee business model the firm implemented and the technology it’s using to make next-generation client meetings more efficient, and how Aspyre has been testing out a surge meeting structure in order to create space to work on bigger picture projects within the firm (as well as the challenges that they’ve faced as they learn how to make surge meetings work for them).
And be sure to listen to the end, where Jamie shares how her own career journey, from starting at a firm that ended out being too small, to working at a bank that was too big, before settling in at a mid-sized RIA that was ‘just right’, mirrors the career progression of so many young planners as they find their right fit over the span of three career jumps in their early years, the lessons Jamie has learned around the importance of maintaining professional relationships and not burning bridges (because the financial advisor community isn’t all that large, and you never know who you’ll run into later in your career), and why Jamie feels it’s so important for younger planners to get involved in the advisor community as a way not only to give back to the profession, but to stay connected as well.
So whether you’re interested in learning about how Jamie balances her personal brand as an author with her responsibilities within her firm, the process she uses to publish her books, or how she helped broaden the focus of her firm to be able to serve next-generation clients effectively, then we hope you enjoy this episode of the Financial Advisor Success podcast, with Jamie Bosse.